An idea can turn to dust or magic depending on the talent that rubs against it, said Bill Bernbach, co-founder of DDB and one of the OG brilliant “Mad Men” who created the model modern advertising agency. Since 1987, we have staked our reputation, driven client success and won countless awards based on our belief that ideas are what drive business success. We’re proud of our team’s top-shelf talent and the work ethic that drives us to never, ever use the phrase “good enough.”
GrahamSpencer provides integrated advertising services that span traditional, digital and up-and-coming media channels. We are not afraid to propose out-of-the-box ideas when the time is right – and we’re never hesitant to rely on the simple truth when the simple truth, cleverly said and elegantly presented, is all that is required. Our skills have been applied to all forms of advertising production, from print, radio, television and outdoor to the most modern forms of digital.
We create award-winning designs and visual tools supporting strategic messaging that draw in your prospective customers and lead them from awareness to education interest to consideration to conversion. Above all else, we believe decisions to buy are made by human beings – whether in a B2C environment or B2B – and that the work that gets noticed is the work that stands out.
From Hideaway in Rockford, a viral digital/social marketing campaign that leveraged the presence of Wisconsin State Senators in Rockford in 2011 as they sought to avoid voting on legislation favored by Governor Scott Walker to a multi-media campaign that dramatically increased enrollment at Rock Valley College, to a generous offer of free hats from a grateful owner of nearly 90 NAPA Auto Parts stores to his customers, our history is filled with exemplary, high-impact advertising that moves the needle on sales and build brands.
We work closely with your team to understand your business at the deepest levels – sometimes conducting GSearch, our proprietary, in-depth marketing research and strategic planning process in advance of the concept creation and design phases of work.
Beyond our skills in all current media, having begun operation in 1987, GS has a great deal of experience in print and other forms of “traditional” advertising. Not only is that experience still relevant today (print is definitely not dead), but those decades of hard-earned experience benefit every project we undertake in any and all media; because we’ve looked at our craft from every conceivable angle.
- Digital / Social
- Paid Search
- Broadcast & Cable TV
- Direct Mail
- Outdoor (OOH)
- Mass transit advertising
- Poster, Point-of-purchase
- Newspaper & periodical
- Media planning & purchasing
- Multi-dimensional, multimedia content creation
Our Advertising Services
Digital advertising can be overwhelming. Between all the channels and publications available to marketing teams, it can be difficult for non-professionals to know where to begin, let alone have confidence they are planning, executing and spending wisely. At GrahamSpencer, we take the hard work out of digital advertising by conducting in-depth discovery processes and helping you invest your ad dollars in the digital channels most likely to return best on your investment.
Digital advertising services we provide include:
- Paid search
- Display advertising
- Programmatic advertising
- Social media advertising
- Digital video spots and long-form storytelling
Broadcast, Cable, Radio & Long Form Video Storytelling
Storytelling is a GrahamSpencer sweet spot that more than 30 years of practice has made sweeter. We know how to understand your customer and their relationship with you company to best paint the pictures that help move them from awareness to education to interest to consideration to conversion. Whether your customers are local, regional, national, or international, our team will work with you to create brilliant visual or audio ads. In fact, we’ll script, film, record, edit, and place your ad, ensuring the right audiences see and hear your messages at the right time, time and again.
Broadcast advertising services we provide:
- Television Broadcast & Cable
- Digital spot & long form applications
Our intention, always, is to get your brand message across in the most effective ways possible. Sometimes, traditional advertising methods offer the perfect solutions. It’s quite often traditional is in the mix with digital, in fact. From beautifully conceived and executed outdoor and transit to to magazine and newspaper ads to creative posters with interesting twists, we design and execute highly effective traditional advertising to drive true long-term marketing ROI.
GrahamSpencer’s traditional advertising services include:
- Outdoor (billboard)
- Direct mail
- Transit advertising (bus sides, rail cards, transit shelter advertising)
Contrary to popular belief, people still read print newspapers and magazines. In fact, over two thirds of US adults still read print publications. Often neglected for full digital ad campaigns, print advertising leaves an untapped opportunity for your brand to deliver it’s message to those of your target audience that still prefer print over digital.
Print advertising we provide:
- Annual Reports
- Brochures & other collateral
- Product packaging & 3 Dimensional direct mail