Print Is Dead. Long Live Print. The digital revolution continues to change the way we disseminate information. Print media and materials such as brochures, annual reports and traditional magazine advertising have seen a rapid shift towards digital means of communication. But, that doesn’t mean abandoning print is always sound strategy. Print advertising and printed materials are still effective ways to advertise and fit gracefully into many integrated campaigns. Well-crafted brochures that are printed with special inks & varnishes on premium papers can help elevate a brand, product or service. Pieces handled by hand are by nature more intimate. They activate a reader’s tactile sense of feel, helping your audience establish a stronger bond to your brand. While GrahamSpencer long ago shifted gears to accommodate the new marketing realities and advantages of on-screen marketing, our deep roots in print can help add depth to your brand in ways other firms cannot touch.
An example of such contemporary printed work is also an example of GrahamSpencer putting its money where its collective mouth is; the much sought-after self-promotional client gifts we call Thinkpads. Featuring a name borrowed (with tongue firmly implanted in cheek) from IBM’s laptop computer line, we share how we feel about any number of subjects, from deep-thinking clients like George Stranahan (R.I.P. 1931 – 2021) to the simple theme of Color.
Print-specific project-types GrahamSpencer handles include:
- Annual Reports
- Stationary Systems (Business Cards, Letterhead & Envelopes)
- Printed Advertisements
- Product Packaging
- Album Packaging
- Invitations, Postcards & Other Promotional Items