Mapco: PayPal MobilePay Video & Campaign
Our clients at Mapco, a convenience store chain headquartered in Brentwood, TN had been approached by PayPal about testing MobilePay at their Tennessee stores. PayPal executives wanted to help the southeastern convenience store brand launch MobilePay at select locations in Tennessee and demonstrate the viability of the product in the process.
The result of our shared creative exploration was a comic parody of the then-popular movie, Her, in which the protagonist appears to fall in love with the intriguingly helpful voice in its computer, but falls in love with MobilePay instead.
The successful campaign consisted largely of digital and social placements, supplemented by on-premise point-of-purchase support.