Stillman Bank: Brand Campaign
Stillman Bank is an independent, locally-owned community bank that has served the citizens of Northern Illinois since 1882. In 2010, Stillman turned to GS to re-energize its brand. We focused on Stillman’s strengths; the trust it earns, the respect it shows the communities it serves and the good old-fashioned friendships many of the bankers have with their customers. These virtues contrast nicely with the perceived weaknesses of some of its larger, more corporate competitors: being stade, distant and disinterested. The simple but colorful graphic vernacular GrahamSpencer created helped Stillman Bank stand apart. The campaign received strong marks both offline and online form bank officials, customers and award show judges.