Mass Transit: Taking the Road Less Traveled

GrahamSpencer is extremely proud to share our recent work for Rockford Mass Transit District. RMTD wished to build a dynamic, highly functional website as well as improve its image and attract new riders via smart new online and offline advertising campaigns.

When RMTD’s transit app failed as a data source for the website’s trip planning function, GS decided to make RMTD one of the first organizations of its size to incorporate Google Transit Feed Specification for its trip planner data feed. You can see the campaign at here or visit the new RMTD website at