Mary’s Market Cafe: Challenging the Competition

GrahamSpencer has always loved helping challenger brands overcome the difficulties of competing against larger competitors. Our work for Mary’s Market, a regional fresh-food concept taking on well-moneyed competitors like Panera and Jimmy John’s, was just that.

Completed in 2007 after a spate of GSearch qualitative research, the work design and advertising work gave Mary’s Market a vastly improved identity, enduring hunger-inducing interior design elements and point-of-sale messaging and advertising that lived up to the quality of its food and service.

Ten years later, the brand is as strong as ever and remains a “Real Original” Rockford favorite.