RACVB & RAEDC: In Good Company Video
If you know anything about economic development, you know that the number one and two problems facing most economic development professionals’ are talent attraction and talent retention.
Accordingly, the Rockford Area Convention & Visitors Bureau and Rockford Area Economic Development Council engaged us to create a video to boost the talent recruitment efforts of local companies, governmental agencies and not-for-profits.
The resulting video explores GS’s In Good Company theme and seeks to make an emotional connection with viewers by shining a bright light on the Rockford community’s Real, Original citizen/creators – past and present – who enhance daily life. You might also say it’s our little love letter to a city we all admire.