GrahamSpencer Sweeps Top ADDY Awards

“It takes two flints to make a fire.” — Louisa May Alcott

GrahamSpencer swept all the major award categories at the 2022 Northern Illinois American Advertising Federation ADDY Awards. We were awarded Best of Show and all three available Judges’ Choice trophies, as well as seven Gold ADDYs and five Silvers.

Of course we are thrilled to receive the acknowledgement of the judges, but we are equally mindful and appreciative of the fact that without our clients’ willingness to trust us, we wouldn’t be in the game. They inspire us and provide the spark that fuels our creative fire. In our eyes, it is their success that matters most. 

Please scroll on for a quick review of the winning work.

Best of Show + Judges Choice #1 + Judges Choice #2 + Gold ADDY

Prairie Stories Video Series
Client: PrairieView Golf Club, PrairieFire Golf + Grill

In 2022, our documentarian-style series of promo videos for PrairieView Golf Club and PrairieFire Golf + Grill, entitled Prairie Stories, grabbed Best of Show. We enjoyed getting to know young Marcus Smith, then a standout high school golfer and  now a D1 college player attending Howard University. He’s a born winner from a great family who has honed his skills at PrairieView Golf Club since he was a tyke.

Judges Comments
“The videography was gorgeous and was a clever way to advertise their new virtual reality golf as well. The storytelling and editing was creative and I wanted there to be more episodes!”
Judge Laura Engel

“This series did an incredible job of using beautifully shot footage and artfully captured interviews to create compelling human interest stories while subtly conveying unique brand benefits and services offered by the golf course. It’s an excellent example of how art and commerce can combine to effectively achieve business objectives. Well done!”
Judge Emily Shea

Judges Choice #3 + Gold ADDY

OnLume Surgical Website
Client: OnLume Surgical, Inc

OnLume Surgical, Inc, is an innovative, Madison, WI-based fluorescence-guided surgery (FGS) juggernaut dedicated to advancing surgical precision, optimizing patient outcomes and reducing surgical morbidity and costs through better visualization of targeted tissues below the surface of surgical fields. Coming out of successful Series A fundraising led by CEO James Bowman, the med tech startup engaged GrahamSpencer to burnish its image via video production and website design and development. 

Judges Comments
“The OnLume Surgical website is visually appealing and beautifully executed. This website makes a potentially complex topic approachable and understandable with engaging imagery, beautiful video, humanistic type — all brought together in an engaging narrative approach. The medical field and its products are an important area for designers to help bring about clarity of communication and the human connection—the OnLume Surgical website does so with grace and elegance.”
Judge Emily Quam


Helm Truck & Equipment Website
Client: Helm Truck & Equipment


MPEC NAPA: Better Together Campaign


Railveyor Inc: Website


Chicago Rockford International Airport: Studying Success Video


Rosecrance: Champions of Hope Video


Four Rivers Sanitation Authority: Website


Helm Truck & Equipment: Rebranding Campaign, Website, Video


Rockford Mass Transit District: Annual Report


Rockford Mass Transit District: We Saved Your Seat Campaign


The Helm Difference Web Video