Strategize, Connect, and Engage with GS Digital Marketing Services

GrahamSpencer’s dynamic, multi-disciplinary team of professional communicators can handle nearly any challenge the City of Manchester will encounter, from rebranding to website development to mounting, measuring, and maintaining sophisticated digital advertising efforts. During our January 13 meeting in Manchester, we promised to deliver more detail on our digital campaigning skillset.

Search Engine Optimization (SEO): 

  • On-page SEO
  • Off-page SEO
  • Technical SEO

Content Marketing

  • Blog posts
  • Ebooks + white papers
  • Infographics
  • Audio and video

Social Media Marketing

  • Platforms + Profiles
  • Integrated Organic Viral Campaigning
  • Distribution of Content Marketing assets
  • Audience Engagement and Communication

Pay Per Click (PPC)

  • Paid Ads on Facebook
  • Twitter Ads Campaigns
  • Sponsored Messages on LinkedIn

Affiliate Marketing

  • Host Video Ads on YouTube Partner Program

Native Advertising

  • Content ads featured on platforms with non-paid content (Example: Buzzfeed sponsored posts, Facebook and Instagram advertising)

Marketing Automation

  • Email newsletters
  • Social media post scheduling
  • CRM Lead-nurturing workflows (Salesforce, Hubspot, Mailchimp, etc)
  • Campaign tracking and reporting

Email Marketing

  • Newsletters, tips, customer nurturing
  • Automated Follow-ups
  • Customer Welcome
  • Promotions

Online PR

  • Journalist Outreach (Twitter)
  • Engage in Online Reviews of your company
  • Engage with comments on social platforms, website, and digital channels
  • Paid-for distributed online press releases, news

Inbound Marketing (vs. Traditional MKTG)

  • Blogging (not pop-up ads)
  • Video marketing (not commercial ads)
  • Email with verified contact lists (not spam)

Sponsored Content

  • Company A pays Company Z (or an Influencer) to publish posts, and videos highlighting Company A’s services, products, topics

Search Engine Marketing (SEM)

  • Google Ads
  • Bing Ads

Instant Messaging Marketing

  • Mobile Phone
  • Social Platform Messenger Apps

AI Marketing

  • Data analysis
  • Economic and consumer trend analysis
  • Media buying
  • Content creation
  • Content personalization
  • Geofencing (Content targeting)